Our ingredients
Everything in. Nothing hidden.
We start with fewer, better ingredients — properly dosed, clearly labelled, and nothing along for the ride. Here’s exactly what that means.
What we leave out
The fillers, binders and bulking agents you’ll find on many labels — and won’t find on ours.
No fillers
No rice flour or bulking agents padding out the capsule.
No magnesium stearate
No flow agents used to speed up the machines.
No artificial colours
Nothing added to change how a capsule looks.
No gluten
Formulated without gluten-containing ingredients.
No GMO ingredients
Non-GMO ingredients wherever possible.
No titanium dioxide
No whitening agents used to colour our capsules.
No added sugar
No sweeteners or sugar coatings.
No unnecessary extras
If it doesn’t need to be there, it isn’t.
What goes in
The short, honest list behind every capsule we make.
Single, focused actives
Most of our range is built around one clearly-dosed active, so you know exactly what you’re taking and why.
Doses you can read
Every strength is printed plainly in milligrams on the front — no proprietary blends hiding the real amounts.
Quality-tested
Batches are third-party tested for identity and purity, with certificates you can view on our Lab tests page.
Vegan-friendly options
Most of the range uses plant-based HPMC capsules. Softgels that use bovine gelatine are clearly marked so you can choose.
The capsule itself
Vegan HPMC — softgels clearly marked.
Most of our range is encapsulated in HPMC — a plant-derived vegetable cellulose that’s suitable for vegans and vegetarians. A small number of products come as softgels, which use bovine gelatine; these are always clearly labelled on the pack and product page, so you can choose what’s right for you.
HPMC
plant-based vegetable cellulose across most of the range.
HPMC
hydroxypropyl methylcellulose, from vegetable sources.
GMP
manufactured to Good Manufacturing Practice in the UK.
From source to seal
STep 1
Source
We select raw ingredients from vetted suppliers with full documentation.
STep 2
Test
Incoming materials are checked for identity and purity before anything is made.
STep 3
Encapsulate
Actives are filled into their capsules at our UK facility.
STep 4
Verify & seal
Finished batches are tested again, then sealed and dispatched.
Food supplements are not a substitute for a varied, balanced diet and a healthy lifestyle. Always read the label and do not exceed the stated recommended daily intake.
Read any label, front to back
Every product lists its full ingredients and directions, straight from the pack.